In one way or another, time and time again I’ve been asked, “How is implementing sustainability going to help my business? The costs of implementing these changes would be too great to outweigh the benefits.” 

 

Despite this fairly common belief, case studies of sustainably structured companies and academic research on the subject suggest that this idea is not only false, but that the exact opposite is true. 

 

A 2016 article, the Harvard Business Review outlines how embedding sustainability into the core of a business’ strategy will benefit the company’s bottom line.

 

The benefits of restructuring your business model with sustainability as a primary driver include:

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• Driving your competitive advantage by improving stakeholder engagement

• Improving risk management and resilience to changing market conditions​

• Promoting innovation

• Improving financial performance

• Building customer loyalty

• Attracting and retaining talented employees.